A quick initial reaction to the 2024 Google leaks.
Category: Video
What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday
A wrap up of four focus areas in Google’s incredibly heavy-hitting and long-winded Spring 2024 Core, Spam, & HCU updates.
How Volatile Are Search Results? — Whiteboard Friday
Some major curiosities in this data. Why is the curve so regular!? (This question and more very much not answered herein.)
4 Stats About SGE – Whiteboard Friday
4 quick stats from my SGE research in mid 2023.
Why Should SEOs Measure Brand? — Whiteboard Friday
WBF accompanying the Moz Brand Authority launch.
Google vs. AI — Whiteboard Friday
Loosely based on my SMX Munich talk, covering how Google might respond to the various external existential threats creeping up on its sweet search monopoly.
Recap w/ T-Cap: ChatGPT
A very early first take on ChatGPT, originally circulated internally within Moz a couple of months before it was made public here.
What Is a Core Update? – Whiteboard Friday
Recorded at SearchLove London in October — in the wake of three Google updates — a different take on core updates.
Recap w/ T-Cap: PageRank
This is an (edited) recording of an internal meeting from early 2021, talking about PageRank with Moz engineers & marketing team members. A big part of my role at Moz is to make sure teams who may be new to the SEO industry can understand the concepts they’re working with, and this biweekly series is part of how I do that. Unfortunately, my hair reflects the winter 2021/2 Covid lockdowns I’d just come out of.
Metrics for Better Keyword Research — Whiteboard Friday
This is the Whiteboard Friday I recorded at MozCon 2022, loosely based on a section of my talk.