Something I wrote up the morning after I happened to get access to Bard and the “New Bing” at the same time.
Category: Posts
After Google: Should SEOs Jump Ship?
Search engine dominance, and specifically Google dominance, has been the norm for this kind of journey for decades now. It’s all that many SEOs have ever known.
But what comes next?
A Different Way of Thinking About Core Updates
This is the blog post form of my SearchLove London 2022 talk.
How to Do Better, Lazier Keyword Research
This is the blog post form of my 2022 Mozcon talk.
In Defense of Spam Score and the Concept of a Toxic Link
I think Spam Score is a highly underrated metric. I even thought that before I worked for Moz, honest!
Links and Brand as Ranking Factors: 2021 Correlation Study
Note that I’ve chosen to call this a correlation study, not a ranking factor study!
People often complain you don’t see many of these anymore, and to be honest there’s good reason for that – the methodologies of the large scale studies of old were fairly sus. But, I still think there are interesting stories to be told.
The Death of Domain Diversity Has Been Greatly Exaggerated
Domain diversity is a tricky topic, and ill-defined. But in this post I looked into one popular definition (unique domains per SERP), and found some surprising results.
The State of the Web & Core Web Vitals – Three Part Series
In this 3-part series, I looked at the State of Google’s Page Experience updates, and their accompanying Core Web Vitals metrics.
Part 1: Are We There Yet?
Part 2: Flimsy Metrics
Part 3: Performance as a Ranking Factor
When & how to disavow backlinks in 2021
Written for an experiment in Dr Pete’s 2021 Mozcon session.
SEO Forecasting in Google Sheets
A free forecasting template, all calculated natively within Sheets. In a genuinely unrelated incident, I ended up starting work at Moz two weeks after this was published.