Category: Posts

Something I wrote up the morning after I happened to get access to Bard and the “New Bing” at the same time.

Search engine dominance, and specifically Google dominance, has been the norm for this kind of journey for decades now. It’s all that many SEOs have ever known.

But what comes next?

This is the blog post form of my SearchLove London 2022 talk.

This is the blog post form of my 2022 Mozcon talk.

I think Spam Score is a highly underrated metric. I even thought that before I worked for Moz, honest!

Note that I’ve chosen to call this a correlation study, not a ranking factor study!

People often complain you don’t see many of these anymore, and to be honest there’s good reason for that – the methodologies of the large scale studies of old were fairly sus. But, I still think there are interesting stories to be told.

Domain diversity is a tricky topic, and ill-defined. But in this post I looked into one popular definition (unique domains per SERP), and found some surprising results.

In this 3-part series, I looked at the State of Google’s Page Experience updates, and their accompanying Core Web Vitals metrics.

Part 1: Are We There Yet?

Part 2: Flimsy Metrics

Part 3: Performance as a Ranking Factor

Written for an experiment in Dr Pete’s 2021 Mozcon session.