Skip to content

Tom Capper

Search Science @ Moz

  • Presentations
  • Posts
  • Videos
  • Hiking

Category: Posts

Google’s Navboost Queries and Brands in SEO

Google’s Navboost Queries and Brands in SEO

To my mind the most interesting (and most vindicating) revelation of the Google leak was the answer to the question “What is a Navboost query?”

Author t-capPosted on 2024-06-252024-07-03Categories PostsTags SEO

Who Should Block AI Bots?

Who Should Block AI Bots?

A lot of SEOs are dismissive about this idea, but a lot of media brands see it as critical leverage in the battles to come. I tried to weigh up the merits of each argument.

Author t-capPosted on 2024-04-172024-07-03Categories PostsTags SEO

User Signals as a Ranking Factor & US vs. Google

User Signals as a Ranking Factor & US vs. Google

What conspiracy theories are and are not confirmed by the recent antitrust case?

Author t-capPosted on 2023-12-192024-03-21Categories PostsTags SEO

The FAQ and How-to rich result rollercoaster

The FAQ and How-to rich result rollercoaster

Google is definitely doing *something*. Not quite what they said they’d be doing, though, is it?

Author t-capPosted on 2023-12-112024-03-21Categories PostsTags SEO

Zero-click features are good for SEO

Zero-click features are good for SEO

A blog post expanding on parts of my MozCon 2023 and SMX Munich 2024 arguments.

Author t-capPosted on 2023-10-102024-03-21Categories PostsTags SEO

SGE is not the answer

SGE is not the answer

Why a half-baked AI search experience was rushed out the door — and won’t cut it for today’s searcher.

Author t-capPosted on 2023-09-142024-03-21Categories PostsTags SEO

Google Bard vs. the New Bing

Google Bard vs. the New Bing

Something I wrote up the morning after I happened to get access to Bard and the “New Bing” at the same time.

Author t-capPosted on 2023-03-292023-09-26Categories PostsTags SEO

After Google: Should SEOs Jump Ship?

After Google: Should SEOs Jump Ship?

Search engine dominance, and specifically Google dominance, has been the norm for this kind of journey for decades now. It’s all that many SEOs have ever known.

But what comes next?

Author t-capPosted on 2023-01-172023-09-26Categories PostsTags SEO

A Different Way of Thinking About Core Updates

A Different Way of Thinking About Core Updates

This is the blog post form of my SearchLove London 2022 talk.

Author t-capPosted on 2022-11-212022-12-22Categories PostsTags SEO

How to Do Better, Lazier Keyword Research

How to Do Better, Lazier Keyword Research

This is the blog post form of my 2022 Mozcon talk.

Author t-capPosted on 2022-09-052022-12-22Categories PostsTags SEO

Posts pagination

Page 1 Page 2 … Page 4 Next page
Tom Capper speaks at MozCon
  • Presentations
  • Posts
  • Videos
  • Hiking
Tom Capper Proudly powered by WordPress