About me

Since February 2021, I’ve been heading up the Search Science team at Moz. I’m drawing on my experience as a consultant and my analytical, data-heavy approach to contribute towards new cutting edge products, features, and content for SEOs, marketers, and business owners alike.

Previously I have worked as a freelance consultant and at Distilled, where I was the London Consulting Team Lead. As well as being responsible for my own projects with household-name brands, and the performance and growth of the consulting team as a whole, in my time at Distilled I also helped to develop:

  • SEO strategies across the Distilled London client portfolio
  • The SearchPilot SEO A/B testing methodology
  • Numerous pieces of quantitative SEO research
  • Distilled London’s team structure, commercial model, & sales process

Before all that, I was a student of politics and economics and a cook, and all along I’ve been a geek, a gamer, a runner, a hiker, and avid follower of current affairs.

I’m hoping to get back soon to regular blogging (in the past I’ve contributed to Moz and Distilled), and occasionally speak at conferences. You can also follow me on Twitter, where I retweet and curate a uniquely jarring and nonsequitous blend of technical marketing and British politics.


It’s easiest to contact me at tom@tcapper.co.uk.