About me

Since February 2021, I’ve been heading up the Search Science team at Moz. I’m drawing on my experience as a consultant and my analytical, data-heavy approach to contribute towards new cutting edge products, features, and content for SEOs, marketers, and business owners alike.

Previously I have worked as a freelance consultant and at Distilled, where I was the London Consulting Team Lead. As well as being responsible for my own projects with household-name brands, and the performance and growth of the consulting team as a whole, in my time at Distilled I also helped to develop:

  • Strategies across the Distilled London client portfolio
  • The SearchPilot SEO A/B testing methodology
  • Numerous pieces of quantitative research
  • Distilled London’s team structure, commercial model, & sales process

Before all that, I was a student of politics and economics and a cook, and all along I’ve been a geek, a gamer, a runner, a hiker, and an avid follower of current affairs.

I’m currently blogging mostly for Moz but I also occasionally speak at conferences. You can also follow me on Twitter, where I retweet and curate a uniquely jarring and nonsequitous blend of technical marketing and British politics.


It’s easiest to contact me at tom@tcapper.co.uk.