About me

I’m an independent consultant specialising in SEO, analytics, and digital strategy, with a data-led approach.

Until October 2020 I was heading up London consulting team at Distilled, where I’d worked since 2013. In  my time there I was responsible for numerous projects with household-name brands around analytics, technical SEO, digital strategy, and forecasting.

I also helped to develop:

  • SEO strategies across the Distilled London client portfolio
  • The SearchPilot SEO A/B testing product
  • Numerous pieces of quantitative SEO research
  • Distilled London’s team structure, commercial model, & sales process

Before joining Distilled, I was a student of politics and economics and a cook, and all along I’ve been a geek, a gamer, a runner, a hiker, an avid follower of current affairs, and a consummate consumer of ale and clearance counter offal.

I’m hoping to get back soon to regular blogging (in the past I’ve contributed to Moz and Distilled), and occasionally speak at conferences. You can also follow me on Twitter, where I retweet and curate a uniquely jarring and nonsequitous blend of technical marketing and British politics.


It’s easiest to contact me at tom.capper@gmail.com.