Exploring some of the less obvious implications and loopholes in Google’s Core Web Vitals update.
Category: Decks
The Two-Tiered SERP – SearchLove London 2018
A look at some ranking behaviour I’ve seen in the wild, and my working theory to explain it. I’m using “ranking factors” to describe the static metrics we’re all familiar with, and thinking about how dynamic feedback from SERPs might be feeding back into rankings where there’s enough data to do so.
Do you need local pages? – Whiteboard Friday
While I was in Seattle for MozCon, I had the chance to record a couple of videos for Whiteboard Friday – this was actually the one that I got out in a rush at the end, so hopefully I’ll be able to share the first one, too, in the fullness of time!
In the meantime, this is the 5-minute version of my MozCon talk, covering the meat of the analysis involved.
Local SEO Without Physical Premises
This is my presentation from MozCon 2018. The topic is local pages for national or international businesses – primarily how to figure out whether you need them, and some things not to do if you do need them.
Does Google Still Need Links? – SearchLove San Diego
Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy – so what, in 2017, is the point in links?
Everything You Didn’t Know About Google Analytics – Measurefest
Hidden quirks, misleading metrics and tips and tricks for Google Analytics.
Your Results Are Invalid – Conversion Conference
A walkthrough of the most common statistical pitfalls that marketers encounter in CRO testing.