The Two-Tiered SERP – SearchLove London 2018

A look at some ranking behaviour I’ve seen in the wild, and my working theory to explain it. I’m using “ranking factors” to describe the static metrics we’re all familiar with, and thinking about how dynamic feedback from SERPs might be feeding back into rankings where there’s enough data to do so.

Do you need local pages? – Whiteboard Friday

While I was in Seattle for MozCon, I had the chance to record a couple of videos for Whiteboard Friday – this was actually the one that I got out in a rush at the end, so hopefully I’ll be able to share the first one, too, in the fullness of time!

In the meantime, this is the 5-minute version of my MozCon talk, covering the meat of the analysis involved.