WBF accompanying the Moz Brand Authority launch.
An SGE-focused deck on how worried SEOs should, or should not be, about radical changes to the SERP model.
Loosely based on my SMX Munich talk, covering how Google might respond to the various external existential threats creeping up on its sweet search monopoly.
Something I wrote up the morning after I happened to get access to Bard and the “New Bing” at the same time.
How to think about Core Updates, and what might come next.
A very early first take on ChatGPT, originally circulated internally within Moz a couple of months before it was made public here.
Recorded at SearchLove London in October — in the wake of three Google updates — a different take on core updates.
Search engine dominance, and specifically Google dominance, has been the norm for this kind of journey for decades now. It’s all that many SEOs have ever known.
But what comes next?
This is an (edited) recording of an internal meeting from early 2021, talking about PageRank with Moz engineers & marketing team members. A big part of my role at Moz is to make sure teams who may be new to the SEO industry can understand the concepts they’re working with, and this biweekly series is part of how I do that. Unfortunately, my hair reflects the winter 2021/2 Covid lockdowns I’d just come out of.
This is the blog post form of my SearchLove London 2022 talk.