Category: Posts

Don’t let data sampling lead you astray. Learn when sampling happens in GA, how accurate it is, and what you can do about it.

This article originally appeared over at https://www.distilled.net/resources/quick-fix-for-referral-spam-in-google-analytics/. That URL 404s at the time of writing, hence the new location here.

There’s been a lot of talk recently about referral spam and how it’s ruining everyone’s analytics data. While this isn’t cause for panic, it is very annoying, and depending on the size of your site it could be having a very meaningful effect on your data.

Continue reading “Quick Fix for Referral Spam in Google Analytics”

In this post I’ll pull apart four of the most commonly used metrics in Google Analytics, how they are collected, and why they are so easily misinterpreted.

This article originally appeared over at https://www.distilled.net/resources/omniture-for-beginners/. That URL 404s at the time of writing, hence the new location here. It’s obviously now wildly out of date, but I’m keeping hold of it for posterity.

Continue reading “Omniture for Beginners: 2015 Update – Distilled Post”

Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This quick easy post covers what you should be doing and how to do it.