Predictions for CWV in 2022.
Category: Video
Crawl Budget – Whiteboard Friday
My mother would be proud of these illustration skills. This whiteboard Friday again covered an issue primarily affecting larger sites.
Cannibalization – Whiteboard Friday
Cannibalization, known to its friends as Cannibalisation, is a super common SEO problem for larger sites. I also got to show off my pressure cooker in the thumbnail.
SEO and Google Discover – Whiteboard Friday
Google Discover is a massive traffic opportunity that many SEOs have been sleeping on.
The Fast & The Spurious – Mozcon 2021
Exploring some of the less obvious implications and loopholes in Google’s Core Web Vitals update. You can also watch a recording at https://www.youtube.com/watch?v=-1Kg2oJO7Iw.
How Do Sessions Work? – Whiteboard Friday
This is my 2nd Whiteboard Friday appearance, but actually the one I recorded first. It’s about a pet peeve of mine, or at least something that seems to come up *constantly* in SEO work – the surprisingly finicky definitions in Google Analytics.
Do you need local pages? – Whiteboard Friday
While I was in Seattle for MozCon, I had the chance to record a couple of videos for Whiteboard Friday – this was actually the one that I got out in a rush at the end, so hopefully I’ll be able to share the first one, too, in the fullness of time!
In the meantime, this is the 5-minute version of my MozCon talk, covering the meat of the analysis involved.
Local SEO Without Physical Premises
This is my presentation from MozCon 2018. The topic is local pages for national or international businesses – primarily how to figure out whether you need them, and some things not to do if you do need them. You can also watch a recording at – https://www.youtube.com/watch?v=rl_nazRbqY0.