Google Discover is a massive traffic opportunity that many SEOs have been sleeping on.
This is my 2nd Whiteboard Friday appearance, but actually the one I recorded first. It’s about a pet peeve of mine, or at least something that seems to come up *constantly* in SEO work – the surprisingly finicky definitions in Google Analytics.
While I was in Seattle for MozCon, I had the chance to record a couple of videos for Whiteboard Friday – this was actually the one that I got out in a rush at the end, so hopefully I’ll be able to share the first one, too, in the fullness of time!
In the meantime, this is the 5-minute version of my MozCon talk, covering the meat of the analysis involved.