To my mind the most interesting (and most vindicating) revelation of the Google leak was the answer to the question “What is a Navboost query?”
Tag: SEO
The road to hell is paved with good intents.
My MozCon 2024 talk explored the SERP landscape of an organic search marketing funnel today.
4 Insights From the Google Leak — Whiteboard Friday
A quick initial reaction to the 2024 Google leaks.
What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday
A wrap up of four focus areas in Google’s incredibly heavy-hitting and long-winded Spring 2024 Core, Spam, & HCU updates.
Who Should Block AI Bots?
A lot of SEOs are dismissive about this idea, but a lot of media brands see it as critical leverage in the battles to come. I tried to weigh up the merits of each argument.
How Volatile Are Search Results? — Whiteboard Friday
Some major curiosities in this data. Why is the curve so regular!? (This question and more very much not answered herein.)
User Signals as a Ranking Factor & US vs. Google
What conspiracy theories are and are not confirmed by the recent antitrust case?
The FAQ and How-to rich result rollercoaster
Google is definitely doing *something*. Not quite what they said they’d be doing, though, is it?
Zero-click features are good for SEO
A blog post expanding on parts of my MozCon 2023 and SMX Munich 2024 arguments.
4 Stats About SGE – Whiteboard Friday
4 quick stats from my SGE research in mid 2023.