Mixture of rant and tactical advice around Google’s decision to get a bit stricter about “self serving” rating schema.
Author: t-cap
“Impressions” is an Undervalued SEO KPI
This article originally appeared over at https://www.distilled.net/resources/impressions-is-an-undervalued-seo-kpi/. That URL 404s at the time of writing, hence the new location here.
Continue reading ““Impressions” is an Undervalued SEO KPI”What is a Ranking Factor?
This article originally appeared over at https://www.distilled.net/resources/what-is-a-ranking-factor/. That URL 404s at the time of writing, hence the new location here.
Continue reading “What is a Ranking Factor?”Reading Between the Lines – Three Deeper Takeaways from John Mueller at BrightonSEO
This article originally appeared over at https://www.distilled.net/resources/john-mueller-at-brightonseo/. That URL 404s at the time of writing, hence the new location here.
Continue reading “Reading Between the Lines – Three Deeper Takeaways from John Mueller at BrightonSEO”5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)
A post bringing together some of my repeat experiences with larger clients.
DA is the Wrong Metric for Reporting on Link-Building
This article originally appeared over at https://www.distilled.net/resources/da-is-the-wrong-metric-for-reporting-on-link-building/. That URL 404s at the time of writing, hence the new location here.
Continue reading “DA is the Wrong Metric for Reporting on Link-Building”How to rank for head terms
In effect, this is the blog of my SearchLove London 2018 deck – but should as such be quicker & easier to digest for people who weren’t there on the day.
How Do Sessions Work? – Whiteboard Friday
This is my 2nd Whiteboard Friday appearance, but actually the one I recorded first. It’s about a pet peeve of mine, or at least something that seems to come up *constantly* in SEO work – the surprisingly finicky definitions in Google Analytics.
The Two-Tiered SERP – SearchLove London 2018
A look at some ranking behaviour I’ve seen in the wild, and my working theory to explain it. I’m using “ranking factors” to describe the static metrics we’re all familiar with, and thinking about how dynamic feedback from SERPs might be feeding back into rankings where there’s enough data to do so.
Internal Linking for Mobile First
Something I’ve been thinking about for a while – what does internal linking best practice look like in a world with mobile first and (it turns out) “noindex,follow” URLs not being re-crawled? It’s easy enough for small sites, but this ought to be a major concern for any site with a 4+ figure page count.