Note that I’ve chosen to call this a correlation study, not a ranking factor study!
People often complain you don’t see many of these anymore, and to be honest there’s good reason for that – the methodologies of the large scale studies of old were fairly sus. But, I still think there are interesting stories to be told.
Author: t-cap
The Death of Domain Diversity Has Been Greatly Exaggerated
Domain diversity is a tricky topic, and ill-defined. But in this post I looked into one popular definition (unique domains per SERP), and found some surprising results.
The State of the Web & Core Web Vitals – Three Part Series
In this 3-part series, I looked at the State of Google’s Page Experience updates, and their accompanying Core Web Vitals metrics.
Part 1: Are We There Yet?
Part 2: Flimsy Metrics
Part 3: Performance as a Ranking Factor
Crawl Budget – Whiteboard Friday
My mother would be proud of these illustration skills. This whiteboard Friday again covered an issue primarily affecting larger sites.
Cannibalization – Whiteboard Friday
Cannibalization, known to its friends as Cannibalisation, is a super common SEO problem for larger sites. I also got to show off my pressure cooker in the thumbnail.
SEO and Google Discover – Whiteboard Friday
Google Discover is a massive traffic opportunity that many SEOs have been sleeping on.
The Fast & The Spurious – Mozcon 2021
Exploring some of the less obvious implications and loopholes in Google’s Core Web Vitals update. You can also watch a recording at https://www.youtube.com/watch?v=-1Kg2oJO7Iw.
When & how to disavow backlinks in 2021
Written for an experiment in Dr Pete’s 2021 Mozcon session.
SEO Forecasting in Google Sheets
A free forecasting template, all calculated natively within Sheets. In a genuinely unrelated incident, I ended up starting work at Moz two weeks after this was published.
Organic traffic down YoY? It’s not what you think…
Brief exploration of the impact of ITP 2.1 on channel reporting in Google Analytics. Some client sites I looked at were overlooking huge gains in organic search performance over the last few years.