t-cap – Page 3 – Tom Capper

Recap w/ T-Cap: PageRank

This is an (edited) recording of an internal meeting from early 2021, talking about PageRank with Moz engineers & marketing team members. A big part of my role at Moz is to make sure teams who may be new to the SEO industry can understand the concepts they’re working with, and this biweekly series is part of how I do that. Unfortunately, my hair reflects the winter 2021/2 Covid lockdowns I’d just come out of.

A Different Way of Thinking About Core Updates

This is the blog post form of my SearchLove London 2022 talk.

Metrics for Better Keyword Research — Whiteboard Friday

This is the Whiteboard Friday I recorded at MozCon 2022, loosely based on a section of my talk.

SL London 2022 – Algorithm Updates Method and Madness

Often individual updates seem random or arbitrary, or just reverse the fates of the previous update. But is there a general direction over time? What kind of sites have trended upwards, and was it algorithm updates that did that for them?

How to Do Better, Lazier Keyword Research

This is the blog post form of my 2022 Mozcon talk.

Mozcon 2022 Trash in, Garbage out

I think keyword research is a super common, but underrated and under-optimised SEO activity. You can also watch a recording at https://www.youtube.com/watch?v=IxaCjH6KhKU.