4 quick stats from my SGE research in mid 2023.
Author: t-cap
SGE is not the answer
Why a half-baked AI search experience was rushed out the door — and won’t cut it for today’s searcher.
Why Should SEOs Measure Brand? — Whiteboard Friday
WBF accompanying the Moz Brand Authority launch.
The SERP is dead – long live the SERP
An SGE-focused deck on how worried SEOs should, or should not be, about radical changes to the SERP model.
Google vs. AI — Whiteboard Friday
Loosely based on my SMX Munich talk, covering how Google might respond to the various external existential threats creeping up on its sweet search monopoly.
Google Bard vs. the New Bing
Something I wrote up the morning after I happened to get access to Bard and the “New Bing” at the same time.
SEODay Feb 2023 – Core Updates & Google’s Direction in 2023
How to think about Core Updates, and what might come next.
Recap w/ T-Cap: ChatGPT
A very early first take on ChatGPT, originally circulated internally within Moz a couple of months before it was made public here.
What Is a Core Update? – Whiteboard Friday
Recorded at SearchLove London in October — in the wake of three Google updates — a different take on core updates.
After Google: Should SEOs Jump Ship?
Search engine dominance, and specifically Google dominance, has been the norm for this kind of journey for decades now. It’s all that many SEOs have ever known.
But what comes next?