When is a Session not a Session? – Distilled Post

Sessions are pretty arbitrarily defined, all too easily inflated, and far more complex than most realise. It’s possible for apparent step-changes in Google Analytics reports to have little real-world relevance, and common for reports to show numerous mysterious and apparently inexplicable landing pages and traffic sources. It is therefore essential for Google Analytics users to understand what they’re actually talking about when they reference a session, and that’s what this post is all about.

Statistical Forecasting for SEO & Analytics – Distilled Post

Statistical forecasting is a powerful tool that’s been used at Distilled for a while, both by consultants when analysing client data and by our in-house monitoring tool that alerts us to problems with client sites. In this post, I’m publicly launching a free forecasting tool that I spoke about last week at BrightonSEO, and explaining how to make best use of it.