Category: Posts

I think Spam Score is a highly underrated metric. I even thought that before I worked for Moz, honest!

Note that I’ve chosen to call this a correlation study, not a ranking factor study!

People often complain you don’t see many of these anymore, and to be honest there’s good reason for that – the methodologies of the large scale studies of old were fairly sus. But, I still think there are interesting stories to be told.

Domain diversity is a tricky topic, and ill-defined. But in this post I looked into one popular definition (unique domains per SERP), and found some surprising results.

In this 3-part series, I looked at the State of Google’s Page Experience updates, and their accompanying Core Web Vitals metrics.

Part 1: Are We There Yet?

Part 2: Flimsy Metrics

Part 3: Performance as a Ranking Factor

Written for an experiment in Dr Pete’s 2021 Mozcon session.

Mixture of rant and tactical advice around Google’s decision to get a bit stricter about “self serving” rating schema.

This article originally appeared over at https://www.distilled.net/resources/what-is-a-ranking-factor/. That URL 404s at the time of writing, hence the new location here.

Continue reading “What is a Ranking Factor?”