The 30-Minute Information Architecture Audit

Information architecture is a broad topic, which arguably includes almost everything that we traditionally call technical SEO, and a lot of UX. In this post, I’m going to focus more narrowly on quickly identifying simple changes to a site’s internal navigation that can boost the performance of your key landing pages. At its most basic, this is a process you could execute in half an hour.

The State of Links: Yesterday’s Ranking Factor?

Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?

(Spoilers: We’re not done with them yet…)

Statistical Forecasting for SEO & Analytics – Distilled Post

Statistical forecasting is a powerful tool that’s been used at Distilled for a while, both by consultants when analysing client data and by our in-house monitoring tool that alerts us to problems with client sites. In this post, I’m publicly launching a free forecasting tool that I spoke about last week at BrightonSEO, and explaining how to make best use of it.