Mixture of rant and tactical advice around Google’s decision to get a bit stricter about “self serving” rating schema.
We’ve been sleeping on metrics (and commercial outcomes!) that old school marketers and PRs would kill for.
Digging into the distinction between things that correlate with rankings, things that influence rankings, and ranking factors.
A post bringing together some of my repeat experiences with larger clients.
A rant that had been brewing for a while.
In effect, this is the blog of my SearchLove London 2018 deck – but should as such be quicker & easier to digest for people who weren’t there on the day.
A look at some ranking behaviour I’ve seen in the wild, and my working theory to explain it. I’m using “ranking factors” to describe the static metrics we’re all familiar with, and thinking about how dynamic feedback from SERPs might be feeding back into rankings where there’s enough data to do so.
Something I’ve been thinking about for a while – what does internal linking best practice look like in a world with mobile first and (it turns out) “noindex,follow” URLs not being re-crawled? It’s easy enough for small sites, but this ought to be a major concern for any site with a 4+ figure page count.
While I was in Seattle for MozCon, I had the chance to record a couple of videos for Whiteboard Friday – this was actually the one that I got out in a rush at the end, so hopefully I’ll be able to share the first one, too, in the fullness of time!
In the meantime, this is the 5-minute version of my MozCon talk, covering the meat of the analysis involved.
This is my presentation from MozCon 2018. The topic is local pages for national or international businesses – primarily how to figure out whether you need them, and some things not to do if you do need them.