Internal Linking for Mobile First

Something I’ve been thinking about for a while – what does internal linking best practice look like in a world with mobile first and (it turns out) “noindex,follow” URLs not being re-crawled? It’s easy enough for small sites, but this ought to be a major concern for any site with a 4+ figure page count.

Do you need local pages? – Whiteboard Friday

While I was in Seattle for MozCon, I had the chance to record a couple of videos for Whiteboard Friday – this was actually the one that I got out in a rush at the end, so hopefully I’ll be able to share the first one, too, in the fullness of time!

In the meantime, this is the 5-minute version of my MozCon talk, covering the meat of the analysis involved.

The 30-Minute Information Architecture Audit

Information architecture is a broad topic, which arguably includes almost everything that we traditionally call technical SEO, and a lot of UX. In this post, I’m going to focus more narrowly on quickly identifying simple changes to a site’s internal navigation that can boost the performance of your key landing pages. At its most basic, this is a process you could execute in half an hour.

The State of Links: Yesterday’s Ranking Factor?

Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?

(Spoilers: We’re not done with them yet…)