In effect, this is the blog of my SearchLove London 2018 deck – but should as such be quicker & easier to digest for people who weren’t there on the day.
This is my 2nd Whiteboard Friday appearance, but actually the one I recorded first. It’s about a pet peeve of mine, or at least something that seems to come up *constantly* in SEO work – the surprisingly finicky definitions in Google Analytics.
Something I’ve been thinking about for a while – what does internal linking best practice look like in a world with mobile first and (it turns out) “noindex,follow” URLs not being re-crawled? It’s easy enough for small sites, but this ought to be a major concern for any site with a 4+ figure page count.
While I was in Seattle for MozCon, I had the chance to record a couple of videos for Whiteboard Friday – this was actually the one that I got out in a rush at the end, so hopefully I’ll be able to share the first one, too, in the fullness of time!
In the meantime, this is the 5-minute version of my MozCon talk, covering the meat of the analysis involved.
I’d long noticed on sites with multiple analytics setups, that traffic levels could differ even on unfiltered views. In this post, I tried to dig into the patterns in that data.
A bit of a rant about some of my biggest pet peeves in interpreting analytics, rank tracking or ranking factor study data.
Sometimes, you can’t have any more pie. Perhaps the pie is infinitesimally small. Or perhaps the rest is already taken. Or perhaps you already have the entire pie. In these cases, to progress, you must make the pie itself larger.
Information architecture is a broad topic, which arguably includes almost everything that we traditionally call technical SEO, and a lot of UX. In this post, I’m going to focus more narrowly on quickly identifying simple changes to a site’s internal navigation that can boost the performance of your key landing pages. At its most basic, this is a process you could execute in half an hour.
Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?
(Spoilers: We’re not done with them yet…)
Following on from some of my recent content and research around the importance of brand awareness for SEO, the next question should be how we can measure it with the same level of accuracy that we’ve become used to for other digital marketing KPIs. This post suggests a variety of ways to get started.