What conspiracy theories are and are not confirmed by the recent antitrust case?
Category: Posts
The FAQ and How-to rich result rollercoaster
Google is definitely doing *something*. Not quite what they said they’d be doing, though, is it?
Zero-click features are good for SEO
A blog post expanding on parts of my MozCon 2023 and SMX Munich 2024 arguments.
SGE is not the answer
Why a half-baked AI search experience was rushed out the door — and won’t cut it for today’s searcher.
Google Bard vs. the New Bing
Something I wrote up the morning after I happened to get access to Bard and the “New Bing” at the same time.
After Google: Should SEOs Jump Ship?
Search engine dominance, and specifically Google dominance, has been the norm for this kind of journey for decades now. It’s all that many SEOs have ever known.
But what comes next?
A Different Way of Thinking About Core Updates
This is the blog post form of my SearchLove London 2022 talk.
How to Do Better, Lazier Keyword Research
This is the blog post form of my 2022 Mozcon talk.
In Defense of Spam Score and the Concept of a Toxic Link
I think Spam Score is a highly underrated metric. I even thought that before I worked for Moz, honest!
Links and Brand as Ranking Factors: 2021 Correlation Study
Note that I’ve chosen to call this a correlation study, not a ranking factor study!
People often complain you don’t see many of these anymore, and to be honest there’s good reason for that – the methodologies of the large scale studies of old were fairly sus. But, I still think there are interesting stories to be told.