This is my presentation from MozCon 2018. The topic is local pages for national or international businesses – primarily how to figure out whether you need them, and some things not to do if you do need them.
Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy – so what, in 2017, is the point in links?
Hidden quirks, misleading metrics and tips and tricks for Google Analytics.
A walkthrough of the most common statistical pitfalls that marketers encounter in CRO testing.