A bit of a rant about some of my biggest pet peeves in interpreting analytics, rank tracking or ranking factor study data.
Sometimes, you can’t have any more pie. Perhaps the pie is infinitesimally small. Or perhaps the rest is already taken. Or perhaps you already have the entire pie. In these cases, to progress, you must make the pie itself larger.
Information architecture is a broad topic, which arguably includes almost everything that we traditionally call technical SEO, and a lot of UX. In this post, I’m going to focus more narrowly on quickly identifying simple changes to a site’s internal navigation that can boost the performance of your key landing pages. At its most basic, this is a process you could execute in half an hour.
Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?
(Spoilers: We’re not done with them yet…)
Following on from some of my recent content and research around the importance of brand awareness for SEO, the next question should be how we can measure it with the same level of accuracy that we’ve become used to for other digital marketing KPIs. This post suggests a variety of ways to get started.
Which is the better predictor of rankings – branded search volume, or Domain Authority?
A deep dive into one of the pieces of research that went into my SearchLove San Diego presentation.
Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy – so what, in 2017, is the point in links?
If you don’t have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
Hidden quirks, misleading metrics and tips and tricks for Google Analytics.
A self-referral in Google Analytics is a session where the source is your own site. This is often ignored or considered innocuous, but it represents something very wrong with the sessions it represents.