Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy – so what, in 2017, is the point in links?
Following on from some of my recent content and research around the importance of brand awareness for SEO, the next question should be how we can measure it with the same level of accuracy that we’ve become used to for other digital marketing KPIs. This post suggests a variety of ways to get started.
Which is the better predictor of rankings – branded search volume, or Domain Authority?
A deep dive into one of the pieces of research that went into my SearchLove San Diego presentation.
If you don’t have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
Hidden quirks, misleading metrics and tips and tricks for Google Analytics.
A self-referral in Google Analytics is a session where the source is your own site. This is often ignored or considered innocuous, but it represents something very wrong with the sessions it represents.
Don’t let data sampling lead you astray. Learn when sampling happens in GA, how accurate it is, and what you can do about it.
Sessions are pretty arbitrarily defined, all too easily inflated, and far more complex than most realise. It’s possible for apparent step-changes in Google Analytics reports to have little real-world relevance, and common for reports to show numerous mysterious and apparently inexplicable landing pages and traffic sources. It is therefore essential for Google Analytics users to understand what they’re actually talking about when they reference a session, and that’s what this post is all about.
How to track offline interactions using the Universal Analytics Measurement Protocol – what can and cannot be done with Measurement Protocol, and how to deploy it in practice. Primarily this will be focused on the use case of lead tracking, but the lessons here apply to any application of Measurement Protocol.
A walkthrough of the most common statistical pitfalls that marketers encounter in CRO testing.